Yunnan has a rich and colorful flower culture based on the long-term practice of different famous ethnic groups. In order to accelerate the transformation of flower culture resources into cultural and creative industries and continuously improve the overall strength and competitiveness of flower culture industry, Yunnan Agricultural University, together with Shanghai Jiaotong University and China Flower Association, established Institute of Chinese Flower Culture to fill the gap that there is no special research institution for flower culture in China. The research institute focuses on the collection, arrangement and research of Yunnan's characteristic flower resources and flower culture; innovatively develops new series of health care products and flower culture artworks; disseminates flower products and flower culture through the exploration of cultural elements of flower products, the publication of flower culture books and periodicals, and flower culture training. The purpose is to promote the formation of flower consumption concept and consumer groups, so as to further drive the sustained, healthy and rapid development of flower industry and improve people's quality of life.